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We offer a range of open experiments, sponsored programs and industry workstreams in new technology



innovator in residence
The Knight-funded Innovator-in-Residence program brings top media professionals who are leading experimental change in their newsrooms to campus to help cultivate a culture of innovation at the Reed College of Media. In addition to providing enhanced curriculum, resources and new technology skills, the program provides a unique opportunity for students and industry professionals to tackle current—and anticipated—challenges in the media industry. 
Food Justice
food justice
360 class
stream lab
WV Hope Stories
WV Hope stories

Brand Journey

brand journey
The Community Branding Initiative specializes in brand storytelling that enables independent entrepreneurship around a shared community brand. Strategic communications faculty and students have worked to create research-based branding plans across three pilot project communities. This full-service digital agency partners with state-wide community development efforts and WVU partners in community design, tourism, and business development to help communities across the region. 
brand whitesville  
brand grafton  
brand matewan  



AR, VR and MR tools are radically changing the  formats of storytelling, engaging audiences, and powering game-changing applications across  industries. Our UX LAB experiments with narrative-driven, 360-degree VR content in a physical lab environment, testing 3-D sonification, haptic interface and multisensory experiences.

Current research includes: Multisensory integration with MR for Hololens using EEG headsets and bio sensors; Investigations into the potential of empathy to cross racial, gender, political and religious divides in VR with Oculus Rift; VR as a disaster-preparedness tool with Oculus Rift; 3-D modeling as a narrative tool; and spatial audio as user interface.




Public Interest Communication (PIC) Research Lab

PIC Lab Public Interest Communication Lab

The Public Interest Communication Research Laboratory housed in the Media Innovation Center in the Reed College of Media at West Virginia University is a facility dedicated to conducting empirical research on strategic communication for the public interest. Lab members undertake quantitative and qualitative social science studies with prosocial outcomes. Research in this lab investigates multiple types of media and mass communication in relation to various psychological, cognitive, affective, and behavioral outcomes with implications for serving public interest.


Workstreams are creative research paths that connect faculty and students with industry and academic collaborators who are problem solving and experimenting in the same area.

Virtual Reality - The Virtual Reality workstream features the work of a network of journalists, scientists, programmers, artists and scholars exploring new forms immersive storytelling, virtual reality, 3-D imaging, and 360° narrative. This work includes investigation into new story forms and conventions, audience delivery, production workflow and problem solving, as well as technology reviews.

Augmented and Mixed Reality - The Augmented Reality workstream features experiments in augmented reality, mixed reality, and multisensory storytelling in both journalism and strategic communications. AR represents a blend of the digital and real world in which digital content is superimposed over physical reality and can be accessed through mobile devices, AR headsets, or projection mapping.

Direct Neuro Interface + AI
Neuro Interface , Artificial Intelligence - The Neuro Interface workstream includes a diverse set of experiments investigating brain computer interface in journalism and strategic communications. This research has implications for new forms of storytelling, interactivity and gaming integrating deep learning and neural network modeling, user and consumer behavior research, as well as addressing issues of privacy and ethics in this emerging field.

  • CEMR

Sensor Journalism - Our work in sensor journalism is part of our Internet of Things (IoT) workstream focused on new markets in IoT with disruptive potential across the journalism enterprise, including new forms of sensor journalism; reporting with networked smart objects; storytelling with beacons, and more.