AR, VR and MR tools are radically changing the formats of storytelling, engaging audiences, and powering game-changing applications across industries. Our UX LAB experiments with narrative-driven, 360-degree VR content in a physical lab environment, testing 3-D sonification, haptic interface and multisensory experiences.Current research includes: Multisensory integration with MR for Hololens using EEG headsets and bio sensors; Investigations into the potential of empathy to cross racial, gender, political and religious divides in VR with Oculus Rift; VR as a disaster-preparedness tool with Oculus Rift; 3-D modeling as a narrative tool; and spatial audio as user interface.
The Public Interest Communication Research Laboratory housed in the Media Innovation Center in the Reed College of Media at West Virginia University is a facility dedicated to conducting empirical research on strategic communication for the public interest. Lab members undertake quantitative and qualitative social science studies with prosocial outcomes. Research in this lab investigates multiple types of media and mass communication in relation to various psychological, cognitive, affective, and behavioral outcomes with implications for serving public interest.
Workstreams are creative research paths that connect faculty and students with industry
and academic collaborators who are problem solving and experimenting in the same
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