Annemarie is the product lead for personalization at the Wall Street Journal, and leads News Corp's Global Newsletter Council.
At WSJ, she works in product strategy and leadership around audience development and membership. She focuses on churn reduction initiatives that first utilized a strong print user base to encourage new visits, and then non-member new readers to first see what WSJ has to offer, and then develops daily reading habits that encourage loyalty.
Prior to WSJ, Dooling was a strategist at Vox Media and a journalist at The Huffington Post, Salon and others, where she has always worked on remote teams.