In The News

WBOY 12 News
Community Branding Initiative Aims To Revitalize Grafton
February 18, 2016, WBOY
Strategic communications students discuss #BrandGrafton, a community branding project at the WVU Reed College of Media. Some of their objectives include increasing youth involvement, promoting local events and using social media to extend Grafton's reach. 

wvu today
WVU's new Media Innovation Center offers unique opportunities for students
February 17, 2016, WVU Today
Introducing the Media Innovation Center, an expansion of the WVU Reed College of Media. Students and faculty showcased projects in an open house celebration,
                                                                      including our Community Branding Initiative.

Williamson Daily NewsShe found herself in Matewan
December 4, 2015, Williamson Daily News
A feature article written by #BrandMatewan's Tyler Clendenin. He tells the story of Vera Kay Hankins, a local artist in Matewan, W.Va.

Williamson Daily NewsFacebook for small businesses workshop in Matewan
November 21, 2015, Williamson Daily News
A team of strategic communications students from West Virginia University hosted a Facebook for Small Businesses Training Workshop in Matewan, W.Va. Social Media
                                                                      Strategist Lindsey Betz says they aimed to help businesses engage with customers.

Former WV coal town eyes tourism opportunities
October 1, 2015, The State Journal
West Virginia State Journal piece about Matewan, W.Va., and efforts to brand the community by WVU strategic communication capstone students

Roundtable in Matewan focuses on branding plan and the town’s future
September 30, 2015, Williamson Daily News
West Virginia University strategic communications students coordinated a roundtable discussion with the Matewan Community Branding Committee and other                                                                      town stakeholders regarding Matewan's future. Topics included gauging perceptions       
                                                                      of the town and improving tourism and economic development.

Students at WVU launching branding project to benefit community
September 15, 2015, WBOY
Time to put skills to the test! A group of West Virginia University students are set to launch a branding project in the community of Matewan, W.Va. WBOY reporter Nick Ferrell covered the meeting between branding expert Matthew Sutton and Dr. Rita Colistra's capstone team.

WVU Reed College of Media receives Benedum grant for community branding efforts
January 27, 2015, WVU Today
The Reed College of Media at West Virginia University received a $130,000 grant from the Claude Worthington Benedum foundation to launch a community branding initiative.  Strategic communications faculty and capstone students will work with three West                                                                                 Virginia communities (Matewan, Grafton and Whitesville) as a part of the initiative.